Mutant Mart is a concept store intended to appeal to young adults. Inspired by Dave Egger’s 826 National, a series of after-school creative writing centers that provide students from under-resourced communities access to free engaging writing and publishing programs. Whimsical storefronts act as a hub for students, teachers, and families.
Mutant Mart is a fictional store designed to reach disenfranchised mutants. Posters advertise “mutant” products including gelatinous ooze and shapeshifting underwear.
branding, print, signage