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Hollywood Partnership

The Hollywood area is one of the fastest growing areas in Los Angeles. After two Hollywood BIDs merged, the new BID needed a name and identity that unified the two organizations, and celebrated the history of the neighborhood in a way that felt fresh and reflective of the many micro-communities it serves. 


The name “The Hollywood Partnership” leverages existing brand equity by leaning into the organization’s common association as “The BID” in Hollywood, while introducing a new emphasis on being a community partner. A fresh take on the iconic “H” of the Hollywood sign and Art Deco style celebrates the heritage of Hollywood while a modern presentation keeps the brand relevant and timeless. 



Created while at Streetsense

naming, branding, print, social media, marketing

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